October 3, 2016

Potential positive effects of coffee

There is a drug on the streets that has most of America addicted, that’s right I’m talking about the main ingredient in coffee, caffeine.  We all know someone who can’t start their day or be productive without a cup of coffee. There are even some of us out there who have up to six cups a day! While overconsumption of anything can be bad for you, the right amount of coffee in your life could severely improve your health. This article is to inform you of some of the positive effects that caffeine can have on your body and to encourage healthy coffee consumption. Coffee is most commonly described as a stimulant and happens to be loaded with antioxidants and beneficial nutrients that can improve your health and lower risk of several serious diseases. After you drink coffee, the caffeine is absorbed into the bloodstream. From there, it travels into […]
August 29, 2016

What can Independent Coffee Shops do Better?

In addition to James Hoffmann’s current discovery on the financial efficacy and place of pastries in coffee shops today, the Assembly Coffee has shared an insight with its peers in the independent coffee world into consumer preference. To increase participation amidst professionals and non-professionals, guests were surveyed in the previous coffee festival and subsequent events, evaluating different brewed coffee of various strengths in an anonymously submitted form. The objective of this article is to know why a considerable number of consumers still favor chains in spite the rapid growth of the independent coffee sector in recent years. The questions that trigger this survey were “we are dead set on specific brew concentration within coffee but do these correspond with the preference of coffee consumers?” and “if not is this potentially a tool to encourage the involvement of coffee consumers?” About 450 people participated in the survey, with 81% of them […]
September 16, 2015

Potential threat to Vietnam’s coffee belt

Large amounts of rain showers are said to be causing havoc in parts of Vietnam. Many flights have been cancelled or re-routed which has caused travelers a lot of disruption in their plans. Luckily the rains have not completely wiped out the coffee crops that grow in the area. The Robusta cherries which are harvested from the coffee trees are not due for picking until later in the fall season, which is good news for the coffee traders in the Vietnam’s Central Highlands area as the rain does not seem to be having an effect on them. The largest coffee tree area in Vietnam lies just south of Gia Lai with the smaller coffee growing regions being in Gia Lai and in Kontum. The largest part of the storm appears to be hitting the coastal regions and is why air travel is taking the worst hit from it. The coffee […]